Take Action

This is a forum for posting practical ideas about ways to keep Christmas in the public arena . It is about problem solving, not about venting frustration or discussing the Christmasrapping essay. Problems described most be accompanied by a recommended course of action!
Try to be specific and as on topic as possible. Include contact information when relevant and examples of letters written. Share success stories where your actions have bought results.

Visitors can contribute to Take Action and Yards and Cards by submitting entries to me at the following email address.
Comments should be no longer than 300 words—anything beyond that will be cut off at that point. As moderator I reserve the right to delete messages that are inappropiate.


I recently visited the Chapel of the Chimes Columbarium, at the end of Piedmont Avenue , which is a historic landmark and where deceased members from several generations of my family are interned. I've often made a point of going in December when it's decorated, in fact, growing up it was a tradition, as my mother often had her piano recitals there. This time I picked up a calendar of programs from the office. Because the flyer gave little information about the content of the offerings I phoned to ask if there was any Christmas music, as nothing about the observance was mentioned. I was referred to Alison Rodman, who said they had "Holiday music", and had to check with someone who informed her that there was one vocal group performing some Christmas selections.

I commented on how I've always enjoyed the Christmas tradition at the chapel. She then said she is working on removing the red and green decorations because the Chapel is non-denominational and some people might feel "oppressed by the red and green". I asked if someone had complained and she said "no" but cited her reasoning was that if you go to the holy land you won't see red and green in December, and that she is Jewish. She went on to say that "all holidays are not destined to go on into eternity". The last time I checked, red and green and Christmas trees are classified as secular by the Supreme Court (non - religious) so naturally I wonder what her reasoning is based on. On a personal note, some may remember me for various seasonal, non-religious, displays in my front yard that are set up for anyone to come by and enjoy if they feel like it. My considered philosophy regarding this is that, in order for us all to get along, our cultural differences don't need to be melted down into one homogenous, insipid, holiday gruel, and that such sanitizing attempts are subtractive rather than helpful. I know that Christmas as well as All Hallows' Eve and All Souls' Day are not recognized by some faiths, including Judaism, but feel that anyone in this country can contribute imagery from their backgrounds or orientations without removing the traditions of others.

I suppose, as she cited, that Israel is someplace Alison could go where she wouldn't feel like a minority. I hope as a gay man, and a member of a minority that is lagging behind in the quest for certain equal rights, that I always have the grace to recognize that what appears in the public arena isn't always going to be about me and my culture, and know that this is a natural and distinctive part of who I am. Anyone who has enjoyed and is interested in seeing the red and green decorations continue at the columbarium can contact Harley Forey, director, at the chapel (510.654.0123).


The following letter was sent to Davies Hall in San Francisco where various concerts are give during the Christmas season : I went to the Feliz Navidad program last night at Davies Hall as an alternative to the choral Christmas concert I have often attended before. I had hoped for an evening full of the spirit of Christmas. I was enjoying the event until the intermission when I was viewing the Christmas trees. My mood sank when I saw the "Celebratory Tree" signs.

At first I wondered what it meant. Then I realized it was an awkward, self conscious and stilted attempt to mask the name "Christmas". Did someone complain about "Christmas Tree" signs that were there before? I admit this is merely a rhetorical question because I'm sure that no one complained. It was only assumed that someone might be offended. It's easy to imagine many were baffled by the "Celebratory tree" signs or found them amusing of foolish but I want you to know I was downright offended. I understand the philosophy behind this language is one of inclusion and cultural sensitivity. The platitude would go something like this: " We accommodate concert goers of many different faiths and not everyone celebrates Christmas, so we try to make the decorations available for everyone to enjoy."

However, consider for a moment that the Supreme Court has ruled that Christmas trees and Santa are secular images. Surely you don't think that a sign with the word "Christmas" on it endorses Christianity. As an atheist who loves and celebrates Christmas in non - devotional ways I hardly think religion is an issue here. The decorated evergreen has been the centerpiece of the Christmas celebration for a very long time and is recognized internationally. No other tradition has this. I feel that terminology like "Celebratory Tree", "Customary pole". "Festal bush", "Seasonal shrub". or "Observance stick" only subtract from the season and do not aid in bringing people together. When trees are bought off of public tree lots they are sold as "Christmas trees, and people of many faiths and of no faith have adopted this secular custom.

On the other hand, Orthodox Jews who only celebrate Hanukah, object to phrases like "Holiday tree" and "Celebratory tree" because it implies that they should have a tree in their celebration. A rabbi will tell you that decorated trees are not part of the Chanukah tradition. I'm not worried that your name choice will catch on because it is not the way anyone would naturally speak about a decorated evergreen in December. It is very sad, though, to realize that you feel you must mask the name and idea of Christmas from public view (Christmas with it's message of good will and tradition of charity) which is not in the spirit of the season at all. If you feel you simply can't post the word "Christmas" to describe the decorated trees, I would suggest you simply keep the "tree" without a subtractive or disclaiming adjective before it. This would be a less obvious, more gracious phraseology and you could still avoid "Christmas" while being able to enjoy the beauty of it's imagery. I will avoid Davies Hall as long as there are signs that are personally and culturally offensive to me.


The San Francisco Ballet this year, 2007, uses the name "Christmas" not "Holiday" to describe it's production of Nutcracker. I would like to think this is the result of letters written to the company. Walgreens stores also have Merry Christmas signs up. This may also be the result of public response. Macys has also used the Name "Christmas" to describe it's tree and decorated windows for two tears in a row.


Entered: Wednesday 20th of December 2006 07:41:32 PM
Trader Joes grocery stores has banned the word "Christmas". There is an actual policy banning it. They sell "Holiday Trees" or "European Trees" even though the tags from the growers attached to the little potted evergreens with lights, clearly describe them as "Christmas Trees". There are also "Holiday wreathes", "Holiday Poinsettia plants", and "Holiday Advent calendars" Contact them by going to their web site. On the home page, click on "Contact Us", Then click on "E-mail" .http://www.traderjoes.com/contact_us.html. Don't expect miracles when they respond. The important thing is for them to hear you won't shop there.


Entered: Wednesday 20th of December 2006 07:39:38 PM
I only
do my christmas shopping in stores that have the merry christmas sign on their places of bussiness....
Also when a company sends me an e-mail with a happy holidays greetings, I replied to them that I am for the Merry Christmas greeting.

This year I have been shopping at Sears Essentials and Kmart. ( Both the same company).

P.S. I know that Christmas i is not about shopping , But about family and friends.


Entered: Wednesday 20th of December 2006 07:38:21 PM
Pottery Barn has "Holiday Trees" for sale on their web site http://www.potterybarn.com. It's easy to contact them via the site. Look for "Customer Service" at the bottom of the home page. On the Customer Service page, look for "Contact us" which is on the left panel and click on "e-mail us". If the mesage you compose doesn't go through it's because it's too long. The forum requires that it be not over a certain number of words. You will receive an automatic response soon afterwards just telling you that the message has been forwarded to the office where a real person will read it.


Entered: Saturday 02nd of December 2006 06:07:55 PM
I received a great little catalog titled "Black Forest Gifts - Christmas Offerings for 2006" recently. They have wonderful hand crafted art pieces imported from Europe, like dolls, wood carvings, clocks, music boxes and nutcrackers which are all of the finest quality. I know as I have purchased many over the years. Black Forest Gifts, 3564 Electric Road, Roanoke, VA.24018. PH (800) 387-4070.
www.blackforestgifts.com


Entered: Saturday 02nd of December 2006 05:52:52 PM
This letter was sent to the U.S. Postal Service. (Consumer Affairs Policy and Program Development, V S P S Headquarters, 475 Le'enfant Plaza Southwest, Washington D.C. 20260 - 0004). I am disappointed in the selection of Christmas stamps this year. There is only one, Mary with baby Jesus. The snowflake stamp doesn't exactly qualify as a Christmas theme. Many people celebrate Christmas in a secular way and I'm sure would enjoy the option of buying stamps with Santa, reindeer, decorated trees, holly, or any number of other secular Christmas images. I also received a flyer titled "Holiday Shipping and mailing guide". There are a great many Christmas images depicted in the flyer such as evergreen wreathes, Rudolph the Red Nosed Reindeer, Poinsettia flowers, colored lights, candy canes, nutcrackers, and a lady dressed up as Mrs. Santa Claus. There are even refernces to the story "The Night Before Christmas" in the text, such as "Up on the desktop click, click, click" and "A mouse will be stirring". There are no refernces to Christmas in print however. It seems like, with this multitude of Christmas images, the name of the observance they represent could have been mentioned once.


Entered: Saturday 02nd of December 2006 05:51:52 PM
Vermont Country Store has a "Christmas " catalog with lots of delicious and traditional Christmas sweets, practical items for the home, and nostalgic Christmas paraphernalia. I enjoy doing my Christmas gift shopping with them. Their address is P.O. Box 6999, Rutland, VT 05702-6999 or call 1 802 362-8440 or go to www.vermontcountrystore.com. Phone for customer service is 1-802-362-8484.


Entered: Saturday 18th of November 2006 12:44:54 PM
Three stores have decided to respond to letters from concerned customers but we should see all the changes this year. Target stores will be making sure that Christmas is included in language, image and theme this year. The toll free phone number to call for expressing support is 1 800 440 0680. They also make a point of mentioning that they support the Salvation Army (many regard this as a Christmas tradition with their bell ringers and Santa hats). Walgreens variety stores will be responding to customer letters by making sure Christmas gets mentioned this year.
There are a few ways to contact them with words of encouragement. The address for their headquarters is 200 Wilmot Road, Deerfield Il. 60015. On their web site,www.walgreens.com, there is a customer comment section. Lowe's home improvement stores have already changed their "Fresh Cut Holiday Trees" signs to ones that say "Christmas Trees".
Walmart has come around to being Christmas friendly and will bid customers "Merry Christmas" this year.
Customer care # is
800-445-6937 for words of support.


Entered: Thursday 22nd of December 2005 01:40:09 AM
The point is there are many stores from which to choose so why not shop at venues that make the most pleasant and agreeable environment for shoppers, whether it be the muzak, decorations, signage, language, treatment of workers, it's really up to the shoppers where they go and everyone has their own reasons. I'm sure not going to buy a Holiday Tree at one store when I can go elsewhere and buy a Christmas Tree because I don't support the language steering. I think if Walmart knows they're not getting customers because of language they use, rather than firing workers they'd just change their signs.The fact is it's working. Stores are changng their signs. Do you think stores will keep offensive signs up and loose customers when they can do better bussiness by just changing signs? Anyway, the stores that are doing better can always hire the workers if Walmart has to let go of some. But stores aren't committed to the language and they're dumb.


Entered: Wednesday 21st of December 2005 07:38:47 PM
You think those people have a choice not to work for walmart? think again.


Entered: Wednesday 21st of December 2005 11:56:43 AM
If Wal-Mart is so "evil" why don't people stop working there? By boycotting Wal-Mart, you jeopardize peoples' jobs.


Entered: Tuesday 20th of December 2005 06:18:48 PM
For last minute Christmas shopping, here's a list of stores that are either Christmas-friendly or have committed to being so next year. Lowes (800 4456937), Walgreens (headquarters- 200 Wilmot Rd, Deerfield,Il. 60015 and www.walgrreens.com), Target stores (800 440 0680), and Sears (847 2862500). Macys has also improved their stance. If calling these stores, ask about their recognition of Christmas if you want to know all the details for certain. They should be able to give you the scoop and you can thank them along with an assurance that you'll shop there if you like waht they say.


Entered: Monday 19th of December 2005 10:21:13 PM
Why not ask each merchant if they are Chrustian merchants. Then you know where your monney goes.


Entered: Monday 19th of December 2005 09:39:35 PM
I agree - never shop at walmart. the local hardware store is just fine, thank you.


Entered: Monday 19th of December 2005 07:03:17 PM
A group of religious protesters demonstrated outside a Wal-Mart superstore Saturday, hoping to turn away customers by calling attention to the retailer's decision to use "happy holidays" rather than "merry Christmas" in its seasonal advertising.

Hey folks, there are a LOT of reasons not to shop at Wal-Mart and this is just one of them. They pay their workers so little that half of them are on Medicaid. This hurts taxpayers. Wal-mart is swimming in profits, so why should you pay for their employees' medical care? BOYCOTT WAL-MART!


Entered: Monday 19th of December 2005 04:14:18 PM
I'm disappointed in Bush no matter what he does but don't know the details of the Holiday Card. To whom was it sent? Was it meant to be a general to- everyone- in -the -country symbol? If it's their personal card sent to friends who observe Christmas in some way I can see no sense in it. I've been to several Christmas concerts recently and have overheard people saying "Holiday" salutations. Of all places, why do they censor "Christmas " at an event where everyone is recognizing Christmas. Is this insane or what? Why the guilt? Then there's the question of the White House tree. I heard they called it a Holiday tree but then relinquished and called it a Christmas tree. As for Google, it's possible "Holiday decorating" refers to Easter and other observances, hence the larger number of entries. I don't think Google chooses the tag words for sites or benefits from when people go to them.


Entered: Monday 19th of December 2005 07:50:01 AM
If you type "holiday decorating" into google you get 533,000 hits. But if you type in "christmas decorating" you only get 478,000 hits. This is totally unfair and unjustified. Someone should warn google that they could lose a lot of business from this.

I was also disappointed in our president and first lady and their "holiday" card. If you can't count on Christians to send a Christmas card who can you count on? I thought they were true Christians, but apparently they are just politicians like everyone else.


Entered: Saturday 17th of December 2005 03:32:00 PM
I know not everyone's a Martha Stewart fan, but I've always felt she does a lovely job with Christmas, more than anyone else on t v. She's sticking to authentic Christmas language most of the time. She talks about "Christmas" trees, not "Holiday" trees". I want to send comments to her but can't find a way to do it. Can anyone post the address? She's in the middle of a big promotion of her "Holiday" music c d s. Funny thing is here she relinguishes her stand. I've checked out all the song titles (there are four diffeent c d s) and all the songs, expect "What are you doing New Year's Eve?" are either about Christmas or have a traditional association with Christmas. Why doesn't she just call them "Christmas c d s"? One ad mentioned "Holiday" seven times but not "Christmas". This poses an interesing language question. I imagine she's just trying to be "politically correct", trying to include everyone, but In view of this usage, "Holiday" is exclusively "Christmas"- "Holiday" has lost it's purpose for being inclusive of anything besides Christmas. Wouldn't anyone buying these c d s expecting something different be dissaponted? We're not hearing "Christmas" but it's almost as if Christmas has expanded to be the only "holiday", a weird twist but not really helpful to anyone. This can be seen not only as a slight against Christmas but a disadvantage for anyone trying to get at something other than Christmas. It seems customers would be happier if she just said "Chistmas". Sheila Hendrickson


Entered: Friday 16th of December 2005 01:33:25 AM
Good News! Three stores are responding to letters from customers about Christmas. Target stores have declared that they will henceforth include language, images and themes pertaining to Christmas in December. In addition, they let the Salvation Army ring their bells in front of their stores. Operators are standing by to record your comments of appreciation (1- 800 440 0680). Lowe's home improvemnet stores have taken down their "Fresh Cut Holiday Trees" signs and put up "Christmas Trees" signs. Their phone # is 800- 445-6937. Walgreen's says next year they will be more accommadating of Christmas. Their address is 200 Wilmot Rd. Deerfield , Il. 60015. Also they have a web site with customer comments section, www.walgreens.com.


Entered: Friday 16th of December 2005 01:04:22 AM
GODIVA SLIGHTS CHRISTMAS. Customer Sevices Godiva Chocol atier, 139 Mill Road East. Suite 2. Old Saybrook, CT. 06475. Dear Sir or Ma'm, I have some questions and comments as a result of looking carefully through your catalog. I think your markteing department will inform you that the vast majority of chocolate that you sell in December is bought as Christmas gifts. Yet the Chrustmas aspect of this seasonal extravagance is markedly understated in your catalog. Your index page on Page 2 lists, in small print, "Christmas gifts"-page 6", but on page 6 there is no heading mentioning Christmas, just a blurb about "Pop Chocolate-The New Flavor of the Avant Guard". The boxes shown there are blue. On the following page are some dazzling "Holiday Gift Boxes" in burgandy and chartreuse. Are you deliberately avoiding the traditional Christmas coloes, red and green? This suspicion is raised by page 16, which is headed in bold type"Celebrate Hanukkah, the festival of Lights' adding that "The first night of Hanukkah is Sunday, December 25th". On the facing pages Hanukkah is mentioned three times. This seems like a striking slight of the principal celebration of the season, Christmas. On page 13, you show foil wrapped chocolate Santas. but in the description on the facing page, you tell readers that these chocolates are kosher. i wonder what flight of marketing fancy would urge posit that the Jewish religious persons who keep Kosher want anything to do with chocolate Santas. Are you unaware of the current "Holiday" controversy ? And why would Santa-loving celebrants assent to having their figural chocolate certified by rabbinical authorities? I see no mention of your gold foil Hanukkah gelt pieces having been blessed by Catholioc priests. I notice that some items in your catalog are kosher and others are not. Are there lower standards of cleanliness, purity and quality in your non-kosher products? How much do people who buy your candy boxes pay for kosherization? Why don't you give your Christmas celebrants a pass on this one and skip the kosher certification on chocolate Santas? Why don't you give Christmas it's due in your catalog layout?


Entered: Wednesday 14th of December 2005 01:01:27 AM
I don't know the details but in an NPR report" The Market Place - Retailers yield to Christmas", Lowes, Target, and Walgreens are caving to consumer demands to use the word "Christmas" rather than the generic "holiday".


Entered: Tuesday 13th of December 2005 09:43:31 PM
The N B C coverage of Macy's Thanksgiving Day Parade was a nice surpise this year especially due to the Merry Christmas sign that appeared on the T V screen at it's conclusion. There was a Happy Holidays sign under the Christmas sign. Notes of appreciation can be addressed to N B C, Attention: Macy's Thanksgiving Day Parade, 30 Rockerdeller Plaza, New York, NY 10112. There is also a web site http://www.nbc.com/footer/Contact Us/ James Adams


Entered: Sunday 11th of December 2005 04:49:00 PM
SOMEBODY'S getting it right!

Christmas Pageant Enters Pre-Production.

SAGINAW, MI—With the holiday season in full swing, the St. John's Lutheran Church Annual Christmas Pageant went into pre-production Monday. "We just hired a set builder and a location scout, and I'm looking for leads on a Mary Magdalene, because Mrs. Halverson is out with the gout this year," said church deacon Paul Verriter. "Now, all we need to do is wait for Pastor Dave [Genzler] to give his final notes on the script, and we're off and running." Verriter said he needs Genzler's approval before he can hire a team of writers to punch up the arrival of the shepherds.


Entered: Saturday 10th of December 2005 08:56:58 PM
The religious right is well organized with regard to keeping Christmas in the public arena. I support keeping Christmas in the public arena but not the religious right. These people are only giving Christianity a bad reputation. Christmas doesn't have anything to do with homophobia or limiting other people's rights. These organizations don't have a monopoly on Christmas. Haley Adams. San Francisco.


Entered: Saturday 10th of December 2005 08:11:22 PM
Trader Joes grocery store on Bay Street in San Francisco is selling "Holiday Trees'. These are pint sized potted saplings that actually have tags on them from the suppliers calling them "Christmas trees". Trader Joes has disregarded these and placed their overriding 'Holiday Trees" sign over the lot of them. They're also selling "Holiday Wreaths". Seeing this has spoiled my shopping experience there. The decorations were all generic ( no Santa. reindeer. or anything) just snow flakes, which fit in perfectly with the "no-Christmas" theme. Now I'll head for a sign that says "Christmas wreaths and trees" and to Rainbow Grocery, which is worker owned and run, for shopping. I was told there's no policy for all Trader Joe stores about banning "Christmas". I don't know what other of their stores may be doing. Trader Joes is just another chain that makes it hard for smaller grocery stores anyway . They don't need my bussiness.


Entered: Saturday 10th of December 2005 07:32:28 PM
A point that seems to be made over and over again in this web site, is that Christmas is not just a religious observance. It's equally a secular observance that people of different faiths and of no faith can observe in secular ways. There are chapters explaining this. such as "Before Christianity". I suggest you think about that. If you don't want to acknowledge Christmas in a religious way, I don't think anyone is forcing you to. If you don't want to celebrate it in a secular way as people have been doing since it's earliest days, that's you choice also, but know that it's a multi-faceted , multicultural holiday. But where is it possible to witness this bussiness of people being "wished to have a happy religiuos holday every place they go" to which you refer?. The reason for the web site seems to be that there is virtually no public mention of "Christmas", only "Holiday", even when mentioning Christmas trees and other symbols that the majority of people regard as lovely, and that are undeniably "Christmas". That's not what I call "every place they go". If you don't want to acknowledge Christmnas in any way, one might ask why you're posting a message on this web site. Jenny Lee


Entered: Saturday 10th of December 2005 04:45:05 PM
What you are saying, M. Lainfiesta, is that you want to celebrate a religious holiday. Fine. But why should non-christians have to celebrate it? Or be wished to have a happy religious holiday every place they go when they don't celebrate it at all? It doesn't make sense. Either it is a religious holiday and it should stay in the home and church, or it is a secular holiday among many others. Think about that. Lindsay Marchetta


Entered: Saturday 10th of December 2005 02:56:10 AM
After reading your "Christmas News" page about Macys and going there myself I'm inclined to think it's like you say, they're easing up and trying to be less strict about banning "Christmas". I'm not worried about Kwanzaa being a reason to feel obligated to say Happy Holidays (which I don't). Why is there a conflict between Kwanzaa and Christmas? I don't see that mentioning Christmas hurts someone who may be celebrating Kwanzaa after Christmas. There's no problem. Both are celebrated.


Entered: Friday 09th of December 2005 06:06:32 PM
I got so tired of all this "Holiday" crap. I say "Merry Christmas" and always get a good response. It's well wishing that means something to me so I like sharing it. Why say something that's rings like it's empty? Rich Lopez


Entered: Friday 09th of December 2005 07:56:05 AM
Hell, Jesus wouldn't even SHOP!


Entered: Thursday 08th of December 2005 09:39:44 PM
It is wonderful that there are people like you who are willing to stick up for our rights. Is there a way to make a financial contribution? Peter T. Bokum, Wyoming


Entered: Thursday 08th of December 2005 06:43:00 AM
Macy's is taking everything. Instead of them banning Christmas, we should boycott that store. Since buying Marshall Field in Chicago, they plan to change the name to Macy's. That's like someone coming to New York and changing the name of Saks 5th Avenue, or- oh ya, Macy's on 34th St. Can you imagine? Marshall Field is a major city landmark. How can Chicago hope to fight a company that has only commercial interest in millions of customers who call Christ their Savior? (and I am not right wing or fundamentalist, by the way)


Entered: Monday 05th of December 2005 05:15:24 PM
I saw your ad in the New Yorker. I was glad to learn that I am not alone in shuddering each time I hear the word "Holiday." Good luck in your quest. We must beware of the religious right taking over the effort to assail Holiday Speak as a liberal conspiracy. It is not. It is merely a misguided, ignorant whitewash by those who have no respect for history nor our language.


Entered: Wednesday 30th of November 2005 07:04:32 PM
I received a nice Christmas Catalog today from The Territory Ahead


Entered: Tuesday 29th of November 2005 07:22:15 PM
Please go to AFA.net (http://www.afa.net/petitions/signpetition.asp?id=1480)and sign a petition to tell major retailers choosing to use "Holiday" instead of "Christmas" not to expect our business unless they change. Thanks and God Bless America!


Entered: Sunday 27th of November 2005 02:39:26 AM
"Staples, the office store" TV commercial, from Jason Morris. There's Santa and these little pointy-eared dudes in this advetisement for Staples (the office store) but the announcer doesn't say "Christmas", he says"This holiday". What holiday ? Easter? If you're going to show Santa and the elves, call it what it is, Call it Christmas! Why pretend? If you're going to call it "Holiday" then you can show something weird that nobody knows what it is so we can all guess what holiday it is you're talking about. Address is Staples, Inc. 500 Staples Drive, Frammingham, Mass.01702


Entered: Sunday 20th of November 2005 02:43:31 AM
Letter sent to Rhonda Hirata, Jack London Square Marketing Association, 481 Water Street, Oakland, Ca. 94607, concerning language offense. Dear Ms. Hirata, I am concerned about the phrase "Holiday tree" used by Jack London Square Marketing Association on the web site and the special events hotline.I object to and am offended by the description of a time-honored Christmas tradition using the catch-all, throw-away, generic term "holiday".It is disrespectful because it is blatant language steering used to disassociate Christmas from it's customs, and to remove "Christmas" from the public arena. If there is any doubt about what customs and traditions belong to Christmas, there are many books available from public libraries on the subject. However I suspect you are fully aware that decorated evergreens aren't associated with any other observance in December except Christmas.The word "Holiday" can always be used when there is genuine doubt, or when people don't care about, what observance is being portrayed.I refer you to the Macys ad in the S.F. Chronicle (Nov.17 "Datebook")with the slogan "Rock around the Christmas Tree" accompanied by a photo of it's Union Square Christmas tree, as an example to follow. Jack London Square Marketing Association has had a strict langauge steering policy for December for some years now. One striking example was last year's "La Posada", described also as a "Holiday procession". If it is of any concern, this sort of thing drives me away from Jack London Square.


Entered: Saturday 19th of November 2005 03:50:58 PM
S.F. Ballet and "Holiday" Nutcracker. In 2004, "Christmas" was replaced by "holiday" in the program sheet patrons were handed when attending Nutcracker. When I asked the director about this I was answered in a letter that the company "does not intend to excise Christmas from Nutcracker".I was told about the souvenir book that contained references to "Christmas".This was a bit of reassurance even though it didn't change the fact that anyone buying a ticket for the ballet but not undergoing the extra step and expenditure for a souvenir magazine wouldn't see the Christmas reference.This reassurance turned out to be untrue when,ten months later,in early October, I received promotional material describing this season's Nutcracker as having a first act with a "holiday party" setting, and as "a dream that will come alive every holiday season."The C word was nowhere to be found in the advertisement.This is THE most famous Christmas ballet. If it weren't for Christmas it never would have been created. No one will be shocked or offended at this point to see in print that it's a Christmas ballet. There are other wonderful Nutcrackers and other venues for Christmas entertainment. With Christmas being robbed of it's traditions and stories, seeing this happen to Nutcracker in San Francisco, the city that introduced it to America, spoils it. I'm skipping this Holiday show and this company until I hear Nutcracker has "Christmas" in it. Letters can be written to Helgi Tomasson, Artistic Director/ Glen McCoy,Executive Director/ Julie Begley,Marketing Director, of San Francisco Ballet, and sent to 455 Franklin Street. S.F Ca. 94102.


Entered: Saturday 19th of November 2005 02:31:41 PM
Success Story (2002, Oakland Ca.)In 2001, the Oakland City Center Association didn't have a public event for Christmas. Only Hanukkah and Kwanzaa celebrations were listed on posters. Instead, what should have been "Christmas" was called "Holiday Program". The year after I wrote to the association pointing out this slighting of Christmas, posters appeared with the name "Christmas"included in 2002.Larry Schmidt


Entered: Saturday 19th of November 2005 02:14:00 PM
Letter of commendation written to Wendy Levicoff, Marketing Director,Smuin Ballet,300 Brannan St. San Francisco, Ca.94107. Dear Ms. Levicoff, I'm looking forward to attending the "Christmas Ballet" again this year. It's become a regular highlight of December for me. I want the Smuin Ballet Company to know I appreciate that it is sticking to the "Christmas" title of the Ballet when others are caving into the misguided trend to remove it and replace it with "Holiday" like S.F. Ballet's promotional description of Nutcracker this year. Sincerely, Larry Schmidt.